The Scholz & Volkmer team partnered up with museum director Max Hollein to develop the "digitorial" format, which prepares and tunes visitors in to a specific exhibition. The preparatory tutorial on the Internet is a visual, interactive experience in itself. It focuses on central works of the exhibition, revealing surprising insights and exciting details. Quotes and background information are provided, placing works and artists in a historical context. Users can book tickets for the exhibition online directly from each digitorial.
The digitorials are so easy to use that all you have to do is scroll down to explore them. It is an entertaining approach to art that brings users up close to works that are centuries, sometimes thousands of years old.
The team has produced a total of eight digitorials for the Schirn, Städel, and Liebieghaus museums. The underlying concept and design are always completely different and depend on the content of the specific exhibition. The extremely flexible and painstakingly set up technical platform remains unchanged, helping to reduce costs. Other museums and cultural institutions have also expressed great interest in the new format.