Finally, the fact that the teens could meet Julien Bam in real life caused hearts to beat faster. It was a weekend together in Europapark Rust. Anyone who wanted to be at this event, had to snap up a can on Fanta.de with their mobile phone – live and for real. Physical computing made it possible for users to control an old-school gripper claw machine via the website.
900,000 visited the site and at peak times there were up to 9,000 on the website at the same time. The very keen fans waited in line for up to four hours. Julien Bam himself (OMG!) paid a visit to the actual claw gripper machine in the studio. His appearance was streamed live on Facebook and watched by 122,000 fans. Altogether, the campaign reached 1.7 billion media contacts and the turnover rose by 5 per cent. Cool!