Scholz & Volkmer designed and developed the new Riese & Müller website in such a way that the user can find the nearest retailer as quickly as possible – no matter from where they are currently surfing on r-m.de. To this end, all the content is designed to trigger a strong desire to take a test ride.
The photos shot by Scholz & Volkmer in Frankfurt and Barcelona convey a sense of freedom and a yearning for nature. The inspiring corporate language has the reader wishing they were in an e-bike worthy location. The printed look book with its large and life-like images is an alternative concept to the usual product catalogue.