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CLIENT |
Mercedes-Benz |
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PROJECT |
Music download platform 'Mixed Tape' . The new media format is used as viral traffic-driver for other Mercedes-Benz websitesn and development of new target groups |
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SUMMARY |
Mixed Tape presents exclusive music compilations from a wide range of genres. A new tape featuring around a dozen songs by international artists will be released every six to eight weeks - always releases in different design. Within nine month over seven million downloads were counted. |
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VISIT THE SITE |
http://www.mercedes-benz.com/mixedtape
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DETAILS |
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PLAYLIST /
The user can listen to the music pieces online, download them and send them to friends via e-card. |
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PROMOTION OF YOUNG ARTISTS /
Young musicians can submit their songs to Mixed Tape and with a little luck they will appear on the next compilation and be introduced on the website. |
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CROSSLINKS /
Traffic is generated by sending eCards and a link-up to other Mercedes-Benz web-specials on the site. |
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