CLIENT Daimler AG
PROJECT Online special accompanying the launch of the Mercedes-Benz E-Class Coupé
SUMMARY Cars meet fashion: the online special to introduce the new E-Class Coupé portrays the model as an "object of desire", whose design attracts everyone's attention. Alongside the car, protagonists of the special include 30 fashion models. However, the spotlight is not on these. Instead, their attention is drawn just to the E-Class Coupé. The user can take in the perspective of each of the women, and thus explore the car and the entire scenery from all sides through the eyes of the models. He can also slip into the role of a star photographer himself and take his own pictures of the car and the models.

VISIT THE SITE http://www.mercedes-benz.com/e-klasse-coupe
DETAILS
Start /
The new E-Class Coupé takes center stage at the web special - as an "object of desire".
Models /
The attention of 30 beautiful women is drawn just to the E-Class Coupe.
Pictures /
The user can take in the perspective of each of the women and take his own pictures of the car and the scenery.