The website makes the user a co-author of a Mercedes-Benz film. He/she can individually combine seven sequences, and after having gone through the site, the user can write his/her personal story based on the film. The project is aimed at a younger target group and strengthens the brand’s innovative image.
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HOME / The user can choose: Go directly to the film or start with the Community. |
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COMMUNITY / ‘Show me your film!’ All the decisions made by the user during the interactive film are visualised at the end in graphical form. |
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FILM / Interactive elements show new facets of the story and inspire the participants to make up their own story. |
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