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The "Use - digital product design" competence team will deal with the development of digital products and services in the future
The self-service tool in the B2B area helps small and medium sized companies to design, place and control local search engine and banner campaigns.
User become part of the exhibition - not only via web, but live and in realtime.
The central focus of the Mercedes GP Petronas portal is the topic of speed.
Multimedia 3-D presentation of the interior of a Lufthansa A380 on the web
Right on cue for the unveiling of the Lufthansa A380 Scholz & Volkmer have created for the internet an extravagant multimedia 3-D presentation showcasing the interior of the wide-bodied jet.
Using 3-D camera tracking and 3-D simulations the as yet unseen interior of the Lufthansa jet becomes an interactive experience for future users and passengers. The virtual tour takes in the fully redesigned Economy Class, Business Class and First Class.
Although it looks like a film, what we see has been produced entirely with the aid of 3-D technologies, initially as a simulated 3-D setting (parallax) and in the final phases as a real 3-D setting. With this visualisation for the web, Lufthansa is, for the first time in the group's history, focussing on these technologies.
Users board the plane virtually and can turn 360° as they pass through the various classes – and at different times of the day and night. In this way they can experience and explore the interior as if they were actually on board. An intelligent, low-key navigation system allows users to explore operability. Users can interact within the plane and may, for example, try out the in-flight entertainment or adjust their seat.
The navigation point "Erleben" (Experience) is included in the existing web presence for the Lufthansa A380 (http://A380.lufthansa.com/erleben). The presentation goes online in several phases as produced by Scholz & Volkmer. To help with implementation, the Wiesbaden-based creative agency for digital branding enlisted PIXOMONDO STUDIOS GmbH&Co.KG, Frankfurt, who are responsible for the high-quality rendering. mo cgi GbR, Frankfurt, provided the raw material and carried out the post-production work. Other companies involved in the Lufthansa A380 exposé were the Pixelpark und Wunderman agencies. Scholz & Volkmer started working with Lufthansa in September of last year. ... less
The Deutsche Fußball-Bund (German Football Association) and Mercedes-Benz started a road fan campaign to mobilise all of Germany.
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