Montblanc heritage collection 1912

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September 2013


Briefing:

. Task: to conceptually design and implement a webspecial for the new collection based on the existing technical possibilities
. Target group: unconventional men and women, who have both feet firmly on the ground and know what they want
. Objectives: in addition to providing a high-quality and detailed product presentation, the aim of the webspecial is to trigger fascination for the new collection

Special:

Stylish elegance on the outside, ingenious details on the inside: Just like the writing instruments, both the webspecial's high-quality design and its contents are impressive. Additional image material, background information about the development process and useful data about the product are given in each of the four film clips.

Project period:

August 2013 - September 2013
DEUTSCH