Panasonic LUMIX DMC-TZ40

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Landing page and key visual for the new LUMIX DMC-TZ40

May 2013

Home / A paper globe acts as gateway to the world of the Panasonic LUMIX DMC-TZ40

Idea / "See the world of TZ40"

Paper world / During the various adventures, the highlight features of the travel camera are presented.

LUMIX DMC-TZ40 / The perfect travel camera.


. Task: to create a landing page and a key visual for the Europe-wide print communication of the Panasonic LUMIX DMC-TZ40
. Target group: men and women, aged 25 to 50 years, who enjoy travelling and value a camera that is simple to operate and produces high-quality images
. Objectives: to position the LUMIX DMC-TZ40 as the perfect travel camera. Presentation and explanation of the highlight features


. Idea: "See the world of TZ40"
. In the webspecial, the user joins a young couple on their trip around the world
. During various adventures experienced by the couple, the key features of the LUMIX TZ40 are demonstrated in a paper-world video (produced by HMX media): 20x optical zoom, full HD video recording, creative panorama, WiFi functionality & NFC and GPS


. The paper-like visualisation of the video clip form the basis for the design of the webspecial
. The paper globe at the end of the film brings together various holiday experiences into one image and serves as new key visual for the TZ40
. The background image of the landing page incorporates scenes from the video clip
. To explain the camera functions in the HTML-based information section of the landing page, photos of real scenes are used that are similar to scenes from the video clip


. The key visual "the world of the LUMIX TZ40" created by S&V in the form of a brightly coloured paper globe is not only used online, but also Europe-wide for the print campaign

Project period:

April 2013 - May 2013