Daimler Digital Life

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Intercative presentation concept for Cebit

March 2013

Cebit 2013 / Innovative presentation of digital future visions.

iPad control / The presentation is shown via two (or more) iPads.

Design element / A line as visual expression of connection.

Contents / The visual principle runs through the entire presentation.


. Task: to develop a presentation concept that can be operated from an iPad and a visual design for the presentation at Cebit
. Target group: specialist representatives of the industry
. Objectives: set new standards in the field of presentation concepts, to stand out visually from competitors


. A visionary type of presentation: a completely new presentation concept was developed for Daimler's talk about networked mobility at Cebit 2013
. Daimler's CIO, Dr. Michael Gorriz, and the Marketing Manager for Mercedes-Benz passenger vehicles, Philipp Schiemer, operated films and graphs via two iPads with the help of a specially developed app
. In their joint talk, they showed as virtual customers the potential of networking for drivers and the brand


. Reduced to the essential design elements
. With a dark background, a simple line - the fundamental principle - guides the audience through the presentation and connects the individual contents to form a whole
. In order to control the presentation, which was implemented as a film, an app was specifically developed
. The app can be installed on an unlimited number of devices and can therefore also be used in future presentations


. Incorporating the feel of a film, practically seamless transitions and supporting animations, it is an innovative form of presentation

Project period:

February 2013 - March 2013