Focus on Sound

Go back to overview

A digital sound journey across the world of the Bang & Olufson Beosound AMG Sound System

October 2012

Homepage / An atmospheric invitation for the user to go on a fascinating sound journey

Interior / The components of the sound system are presented in different vehicle classes


Product staging / Additional information about the product in the form of text and image materials

Spatial staging / The camera moves from vehicle to vehicle - the dramatic composition is supported by different sound motifs


Briefing:

. Task: To develop an emotional, digital staging of the Bang & Olufsen Beosound AMG Sound System
. Target group: Customers of the following Mercedes-Benz series: SLS AMG, E-Class lim. / T-Model, CLS-Class, SL-Class, M-Class, GL-Class and sales staff for the models
. Objectives: To generate fascination and desire for the Bang & Olufsen Beosound AMG product

Realisation:

. The user moves from vehicle to vehicle via an animated movement of the camera in a space that looks similar to a concert hall
. Different musicians and their instruments present the sound of the sound system with the help of a musical sound journey - in and around the vehicles
. The components of the BeoSound AMG High-End Surround Sound System are presented on the CLS, SL, M-Class and SLS AMG vehicle models
. The user receives additional product information in the model overview
. In addition, he can download selected motifs and the sound from the download area

Special:

. Alongside the film presentation, the 3D-like staging of space is particularly striking
. The sound background adapts dynamically to the dramatic composition with changes in tempo and sound and adapted timing of the instruments

Project period:

May 2012 - October 2012
DEUTSCH