deutschland.de Relaunch

Go back to overview

The new deutschland.de portal magazine

August 2012

Home / "The new deutschland.de"

Search / The editorial articles are easily found with the help of filters


Topics / Large-format images and videos draw attention to specific topics

Mobile / The website is user-friendly and can be conveniently used on mobile end devices


Briefing:

. Task: Relaunch of deutschland.de website. The website is based on "DE Magazin Deutschland", which is issued by the Frankfurter Societätsverlag on a quarterly basis
. Target group: International users who want to inform themselves about Germany
. Objective: To create a central platform projecting a modern image of Germany both at home and abroad, making it possible to experience the diversity of Germany in the Internet

Realisation:

. The website offers regular users new visual anchors on an ongoing basis and provides occasional visitors with an overview at a glance
. Editorial materials about Germany and Germany in the world are presented at the website
. Deutschland.de addresses international users in seven languages
. Renowned national and international journalists and scientists, Foreign Office editors and partners such as dapd, dpa and Deutsche Welle provide deutschland.de with up-to-date editorial materials
. Six topic areas (politics, business, culture, environment, knowledge, life) provide access to current topics concerning Germany
. The portal magazine also includes background articles, topic specials, videos and commented link tips
. Facebook, Twitter, Youtube, DE blog and other social media channels enable participation and interaction with deutschland.de

Design:

. The website design is based on the "DE Magazin Deutschland" print product. It has adopted the colours and look & feel of the magazine
. The website has been created as a news stream with self-loading contents
. The focus is on the images and exploratory elements

Project period:

August 2011 - August 2012
DEUTSCH