Redesign of the Mercedes-Benz brand world

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Integrate focus on the topic “125! years of innovation”

February 2011

eMB Mercedes world / literally becomes the brand space

Redesign the Mercedes-Benz brand world / in accordance with the brand claim


Mercedes-Benz brand / staged as the “architect of future mobility”

Subnavigation / Downloads & Entertainment


Briefing:

Task: redesign the Mercedes-Benz brand world in accordance with the brand claim; integrate focus on the topic “125! years of innovation”.
. Brand content on the Mercedes-Benz country sites should be made more experiential in order to boost the fascination for the Mercedes-Benz brand
. Multimedia contents suited to the brand should underscore the brand claim: “The best or nothing”.
. Restructuring of existing topics and a flatter navigation structure should optimise user guidance at the site

Realisation:

. In accordance with its claim to continuously reinvent the automobile, Mercedes-Benz develops sustainable mobility concepts as a foundation for future (mobile) societies
Users should be able to experience this brand character in the Mercedes world
For this reason, the Mercedes-Benz brand is staged as the “architect of future mobility”

Design:

. The eMB Mercedes world literally becomes the brand space
. Past, present and future come together in different spatial environments with a clear focus on the topic of innovation
. The design gives the brand its own space – modern, future-oriented and a high aesthetic appeal
. Architectural elements accentuate the concept of construction

Special:

In the context of this project, we completely renewed the entire Mercedes-Benz brand area in the Internet (both in terms of content and design) and, simultaneously, created a new concept for the category overview pages in eMB.

Project period:

August 2010 - December 2011
DEUTSCH