MERCEDES GP PETRONAS

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Visual staging of the MERCEDES GP PETRONAS F1 team

May 2010

Winner at if communication design award

Home / The blog-like structure of the site makes the portal appear tidy and current at all times.

Live / Thanks to the live data integration, users can watch live what is happening on the track and in the race car.


The team / The prominent Flash stage introduces the paddock.

News / A Twitter reader uploads the latest tweets related to MERCEDES GP PETRONAS to the portal.


Briefing:

. Task: relaunch of the MERCEDES GP PETRONAS (MGP) website. The platform is meant to function as the interface between the fans and the MERCEDES GP PETRONAS team
. Objectives: communication of the commitment of Mercedes-Benz in Formula 1 with focus on the brand values fascination, passion, perfection and innovation
. Target group: motorsport enthusiasts and fans of the MGP team

Realisation:

. All contents of the site are presented in a blog-style news stream
. The F1 team is visually staged by means of a Flash stage that offers space for interactive films
. A variety of widgets facilitate the presentation of diverse types of contents, e.g. news, image galleries, videos or services for the users
. Use of social media components: for example, a Twitter reader is integrated in the site, fan photos are uploaded via flickr, YouTube videos are embedded, and there are periodic race blogs and various sharing functions.

Design:

. Following the topology of blogs, the portal appears current, tidy and easily accessible. At the same time it also depicts complex subjects in detail.

Special:

. The control panel on the Flash stage facilitates the transmission and visualisation of live data, such as acceleration, brake pressure or G forces, which is transmitted by the cars during the races.

Project period:

March 2010 - May 2010

Awards:

2012
. Winner at if communication design award
DEUTSCH