Briefing:

.	Task: Extension and redesign of the existing website for the opening of the Swarovski Flagship Store in Vienna
.	Target groups: B2C target groups (tourists, residents, people interested in the products and in art) as well as B2B target groups (hotels, press)
.	Objectives: Providing information on the new store, creation of fascination and enthusiasm for the concept and the idea of the Swarovski Vienna Store, communication of the product variety and the experiences awaiting the visitor on location

Realisation:

.	The flagship store offers its visitors a shopping experience and an art experience at the same time - this combination is also in the foreground of the website
.	The website presents all the relevant information on the shop and picks up on one of the installations at the store: The sparkling light reflexions of the "Honeycomb Facade" don't only fascinante at the exterieur of the store, but also make up the background of the website with circular, glittering shapes

Design:

.	A visual link to the real store is created: The background of the website picks up on the Honeycomb Facade as a sparkling work of art
.	The design is clear and straightforward, leaving room for texts and pictures

Project period:

September 2009 - December 2009