Briefing:

.	Task: Development of a web special for the digital photo contest 2009
.	Target groups: Ambitious hobby or semi-professional photographers
.	Objectives: Position LUMIX (and its products) and ultimately Panasonic as an innovative brand for professional digital photography, increase participation and support throughout countries, be different from common photo platforms

Realisation:

.	The Panasonic digital camera brand LUMIX invites users to participate in an online photo contest for the fourth time in a row
.	The topic of the Lumix Award 2009: "Visualise Music"
.	Every user who likes taking photos can take his own picture according to the contest's topic and upload it on the website
.	The winners are voted by a jury of experts and receive prizes from the LUMIX product line-up
.	Not only the uploaded photos present the topics of music and sound - the look of the website and its navigation structure are also making the topic of music experienceable: A kind of "equalizer" is showed on the screen and gets filled with more and more user pictures
.	Thus, the website is always changing and stays vivid until the last day of the competition

Design:

.	Following the look of a sound equalizer, the photos on the homepage are strung as little thumbnails
.	The violet colour dominates the complete website, thus making it unique in the Panasonic setting and providing a high recognition value
.	An especially designed ambient sound accompanies the user through the whole web presence

Project period:

August 2009 - October 2009