Augmented Reality application for the IFA 2009September 2009 / http://3dgame.panasonic.eu/ |
Start / The Augmented Reality application can be experienced at the IFA 2009 as well as online.
Application / The application - themed "Become a 3D hero" - offers the user the chance to put his face on a virtual action figure.
Photo / The user just has to take a picture with a fierce look, print out a code and hold it in front of the webcam...
Action figure / ... to see himself as a 3D action hero.
Briefing:
| . | Task: Vivid presentation of 3D technology to mark the launch of the new Panasonic 3D televsion sets at the IFA 2009 |
| . | Target groups: IFA Visitors interested in new technologies as well as users to the Panasonic.eu website |
| . | Targets: Facilitating a playing interaction with complex technology, raising enthusiasm for 3D televisions and showcasing Panasonic's innovative capacity |
Realisation:
| . | Idea: "Become a 3D hero" - visitors to the IFA put their face on a virtual, three-dimensional action figure |
| . | During the fair, a flyer with an imprinted code is distributed. The visitors can take a photo of themselves at the Panasonic stand. By holding the flyer in front of the terminal's camera, they sees themselves as a 3D figure, complete with action hero skills |
| . | There also is an online version of the application for those who weren't at the IFA |
Special:
| . | Personalized Augmented Reality application with individual face mapping |
Project period:
August 2009 - September 2009