Briefing:

.	Task: Conceptual design and development of a web special for the new Lumix TZ7 compact digital camera
.	Target group: Men aged 30 to 50 years that prefer a high class all-in-one camera
.	Objective: Positioning the Lumix TZ7 as the perfect travel companion

Realisation:

.	An interactive continuation of the TV spot which plays against the backdrop of New York City, the special builds on the theme of the classic (offline) campaign to demonstrate the product features

Design:

.	The visual scheme developed for the TV spot was extended in the special

Special:

.	The user can explore the camera's features in realtime by zooming into the background, taking photographs and creating films
.	The special was launched in 24 European countries

Project period:

March 2009 - May 2009