Web special for the new generation of the VIERA plasma TV setMay 2009 / http://vieraneopdp.panasonic.eu |
Start / The web special presents the new generation of the VIERA plasma TV as an interactive film.
Lightwritings / The key motif from the print campaign also characterizes the online campaign.
Products / The objective of the special is to highlight the design-centric focus of the brand.
Contents / The product features are explained through interactive functions and dynamic animations.
Briefing:
| . | Task: Conceptual design and development of an online special for the new generation of VIERA plasma TVs to promote the new NeoPDP-Technology |
| . | Target groups: Men aged 35 to 50 years, with an interest in technology, design and the environment as well as the general public, potential TV buyers and internet users with an affinity for design |
| . | Objective: To establish Panasonic as a design-oriented brand and position the NeoPDP-concept as a technological revolution in the plasma TV sphere |
Realisation:
| . | The new VIERA Z1 is presented through an interactive film that allows the user to choose between different chapters presenting the product features in-depth |
Design:
| . | Lightwritings - the key design element from the print campaign features as the visual motif in the webspecial |
Special:
| . | The web special was launched in 24 European countries |
| . | Exclusively produced 3D film animations of the top model VIERA Z1 |
Project period:
February 2009 - April 2009