
Internal contest for the Coca-Cola employeesMay 2009 |
Home / The motto of the contest: "Join in - show us how much like Fanta you are!"
Contest / Coca-Cola employees can take part in the contest by uploading videos or photos.
| . | Task: Task: Development and implementation of an internal microsite as a platform to which videos and photos are uploaded |
| . | Target group: Employees of Coca-Cola |
| . | Objective: Motivation of the employees in the sales department and in different locations to support the campaign "Fanta Naturalness" |
| . | Concept: "Fanta searches for the super employee! Join in - show us how much like Fanta you are!" |
| . | The employees are invited to take part in the contest, by uploading a video or photo |
| . | Branding of the "Fanta Naturalness" campaign |