Fanta super employee

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Internal contest for the Coca-Cola employees

May 2009

Home / The motto of the contest: "Join in - show us how much like Fanta you are!"

Contest / Coca-Cola employees can take part in the contest by uploading videos or photos.


Briefing:

. Task: Task: Development and implementation of an internal microsite as a platform to which videos and photos are uploaded
. Target group: Employees of Coca-Cola
. Objective: Motivation of the employees in the sales department and in different locations to support the campaign "Fanta Naturalness"

Realisation:

. Concept: "Fanta searches for the super employee! Join in - show us how much like Fanta you are!"
. The employees are invited to take part in the contest, by uploading a video or photo

Design:

. Branding of the "Fanta Naturalness" campaign

Project period:

April 2009 - May 2009
DEUTSCH