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Home / The microsite provides information on the new Swarovski flagship store which will open in Vienna at the end of 2009.
News / The web presence aims predominantly at the B2B and press target groups.
Briefing:
| . | Task: communication in the run up to the launch of the new Swarovski flagship store, scheduled for December 2009 in Vienna
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| . | Target groups: press, B2B sector, tourists, pedestrians/residents of Vienna
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| . | Objectives: to enhance awareness of the new retail environment, to provide basic information in the run-up to the opening at a central platform |
Realisation:
| . | The microsite offers information and press materials, which will be extended gradually in the run-up to the opening of "Swarovski Vienna" |
Design:
| . | The design is based on a magazine layout
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| . | Integrated slide shows communicate first impressions of Swarovski products and the new flagship store |
Project period:
January 2009 - March 2009
