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Overview / The special is based on a magazine track - the user clicks his way through the 2009 season.
Silver arrows / Alongside information on all the races, the special also provides background information on the car and the teams.
Briefing:
| . | Task: to develop an integrated online communication measure for the Mercedes-Benz motorsport brand
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| . | Objectives: to boost user numbers, exploit synergies with Mercedes-Benz.tv, stimulate ticket sales
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| . | Target groups: Mercedes-Benz brand target group, silver arrows fans and motorsport enthusiasts in general |
Realisation:
| . | The web presence focuses on the current Formula 1 and DTM races with a preview, track info and racing reports
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| . | The website offers exclusive insights into the world of the silver arrows including all the info on the teams and technology |
Design:
| . | The web special has been designed as a multimedia magazine track, offering the user a unique navigation experience: The fans of the silver arrows can move through the entire racing season with a series of simple clicks and access up-to-date information on each Formula 1 or DTM race
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| . | The design is modelled on the Formula 1 world with images of rough asphalt, tyre tracks and a variety of tools |
Project period:
September 2008 - May 2009
