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Overview / The micro site presents the new BRITA Elemaris filter with integrated BRITA meter.
Filter / The BRITA meter determines the optimum time to change the filter on the basis of various factors.
Briefing:
| . | Task: to develop an international microsite within the BRITA standard website for the new Elemaris with BRITA meter
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| . | Objectives: to explain the product features and benefits, boost sales
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| . | Target groups: both non-users and current users of other BRITA water filters |
Realisation:
| . | An explanation of the brand benefit in animated slide shows, which incorporate existing video and image material in a cohesive story |
Special:
| . | Following its launch in Great Britain, the microsite will be rolled out progressively across the world |
Project period:
January 2009 - March 2009
