Briefing:

.	Task: new conceptual design of the existing area "More about Mercedes-Benz" together with the transfer of the brand contents into the new eMB Next Generation templates
.	Target groups: Mercedes-Benz clients and people interested in the brand
.	Objectives: optimisation of the structure of the brand area, emotional staging of topics related to the Mercedes-Benz brand, such as automobile technologies, history, commitment and sport

Realisation:

.	The Mercedes world has been sub-divided into six clearly structured areas: innovation & environment, history & myths, sports & lifestyle, visit & pick up and entertainment
.	The new area provides a focus on themes for the first time and presents changing, current top topics on an overview page

Design:

.	Development of Flash modules to present complex contents in a user-friendly and attractive manner

Project period:

February 2008 - December 2008