Winter web special for Mercedes-BenzDecember 2008 / http://www.mercedes-benz.com/winter-abc |
Home / The web special stages the winter features of Mercedes-Benz.
Night mode / The colour design of the page adapts accordingly during the day and at night.
Letters / Each of the 26 letters of the alphabet provides the user with information about Mercedes.
E-card / The users can send winter greetings in the form of an animated typo-snow crystal per e-card.
Briefing:
| . | Task: conceptual design and production of a winter special for the Mercedes-Benz.com website for an international audience |
| . | Objective: create an innovative brand experience that communicates the winter features of Mercedes-Benz |
| . | Target groups: Mercedes-Benz.com website visitors and the Mercedes-Benz brand target group |
Realisation:
| . | Unique staging of 26 winter features of Mercedes-Benz and information from A to Z |
| . | Each of the 26 letters of the alphabet stands for information and facts on Mercedes |
Design:
| . | A strong key visual carries the page and its contents. It is based on the physical appearance of snow crystals and is composed of the 26 letters of the alphabet |
| . | The letters group together briefly to create a crystal with a unique appearance |
| . | In order to give it a special a look and feel that suits the typography, the page has been staged as a paper landscape |
Special:
| . | The web special has been designed completely typographically |
| . | The users can download a screensaver and send personal snow greetings as an e-card |
Project period:
October 2008 - December 2008