Briefing:

.	Task: to restructure and redesign the "services and accessories" area, rationalise the structure, check the depth of information and the information content provided by individual menu items
.	Target groups: Mercedes-Benz clients and other users of the website
.	Objectives: uniform user experience ("one brand, one site"), targeted user navigation, fulfilment of the requirements of the different user groups

Realisation:

.	Concept: "receive visitors like at a car dealer's"
.	The user should feel as if he is being guided and advised
.	This is achieved with a clear structure, a suitable depth of contents and additional consulting services provided by the "FAQ assistant" which offers the user a selection of the most frequently asked questions and guides him towards the contents he is searching

Design:

.	Large-format image and multimedia contents stage the service topics in an emotional manner

Special:

.	The switch between multimedia stages and simple HTML-pages generates a mix of "experiencing" and "informing"

Project period:

February 2008 - September 2008