Web special for the launch of the new S-systemSeptember 2008 / http://www.s.leica-camera.com/ |
Start / The web special stages the new Leica camera system.
Product / At the beginning initial product information is provided, which is gradually added to leading up to the launch in 2009.
Briefing:
| . | Task: accompany the product launch of the S-system from its announcement at Photokina 2008 (phase 1) to the beginning of sales in 2009 (phase 2) |
| . | Target group: professional photographers and their assistants |
| . | Objective: generate trust in the new system, service and the Leica brand in general |
Realisation:
| . | The web special was introduced in September 2008 with initial pictures and information when the new camera system was announced |
| . | The page has been set up so that additional product features, menu items and demos can be activated over the next 12 months |
Design:
| . | High quality 3D product animation in Flash with information on hotspots and an alternative Tsunami menu |
Project period:
September 2008 - September 2008