Flash template to stage new Samsung productsJuly 2008 / http://www.samsung.de/experience/av/camcorder.aspx?cid=de:lbc-b2c-av-camcorder-0708:intern:typeca... |
Flash template / Campaigns can be shown in the internet at short notice using the new template.
Flash template / The products are presented in large formats with emotional images and videos.
Briefing:
| . | Task: to develop a Flash template making it possible to show campaigns in the internet at short notice |
| . | Target groups: Samsung clients & people interested in Samsung |
| . | Objectives: stage a more emotional presentation of the products in the internet, integrate campaign motifs and TV commercials, in order to ensure integrated communication regardless of the media |
Realisation:
| . | Flexible template which can be filled with campaign visuals and product information |
| . | Implementation with a first product: the VP-HMX20C camcorder |
Design:
| . | Large-format, emotional images and videos |
Project period:
July 2008 - July 2008