Briefing:

.	Task: develop a concept, design and implement a website for Coca-Cola's new soft drink
.	Objectives: the users should understand the product concept and the brand and product should be staged in a way that awakens curiosity to try the product
.	Target groups: middle-aged, urban and sociable adults as well as people who attach importance to a healthy diet

Realisation:

.	Idea: experience the original, natural flavour of Georgia at the Georgia plantation
.	Integration of a short film in documentary style which tells the story of the product's origin

Design:

.	The design of the visual, interactive world is modelled on the style of the campaign: visualisation of a plantation which the users can “walk through” and discover via the use of shifts in parallax

Special:

.	The website accompanies Coca-Cola’s most important product launch in Germany in 2008 in the internet

Project period:

June 2008 - August 2008