Briefing:

.	Task: communication and online presence for Mercedes Benz's sponsorship commitment for athletes in the Olympic Games in Peking 2008
.	Objectives: create a maximum amount of online awareness nationally for this activity, emotional and authentic staging of the athletes and Mercedes-Benz's sponsorship activities, creation of an platform providing information on Mercedes-Benz's commitment
.	Target groups: Mercedes-Benz brand target groups, people interested in sport and the Olympic Games

Realisation:

.	This special presents the athletes sponsored by Mercedes-Benz in a very personal manner
.	All the athletes present themselves in a brief video in which they describe themselves, their preparation and aims for the Olympic Games
.	Analogies are drawn between the host location Peking and sport-related topics in the three topic areas - "language", "culture" and "food"

Design:

.	The web special has been deliberately designed with large-format white areas and only colour highlights to focus the attention on the core message
.	Chinese design shapes are included with the use of calligraphy illustrations

Project period:

October 2007 - April 2008