Briefing:

.	Task: Development of a new Coca-Cola light online presence
.	Target group: 20-39 years, predominantly female, self-determined, self-confident, free and independent
.	Objective: stage the current "Only You are You" campaign on the internet

Realisation:

.	Idea: show everybody your charm and become a Coke light model
.	Coke light invites female users to photograph themselves in the style of the current campaign and publish the picture on the website
.	A photo editing tool helps give the photo the necessary glamour
.	All the submitted pictures are collected in a gallery and a new picture is added to the Coke light homepage on a daily basis

Design:

.	The design style conforms narrowly with the print motif in order to ensure consistent brand communication
.	In addition, glittering elements are featured, positioned on top of the pictures almost like gemstones

Special:

.	The participants have the possibility of winning an exclusive photoshoot and being selected as Coke light model for a print motif to appear in the German "YOUNG" magazine

Project period:

May 2008 - June 2008