Mercedes-Benz.tv

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The Mercedes-Benz IPTV Portal

July 2007

Entry at the Annual Advertising Yearbook Finalist at the New York Festival Advertising Awards Winner at the iF communication design award, Hanover Winner of the German IPTV Award 2007, category The Favourite Website Awards - Site Of The Day, August 24th, 2007

Magazine / The host presents a new edition of the magazine every week.

Navigation panel / Rapid and easy-to-use navigability between and within topic areas.


Briefing:

. Development of an IPTV portal for Mercedes-Benz
. Target groups: all Internet users, current and future Mercedes drivers and consumers interested in the brand
. Objectives: to be a benchmark for the connection between IPTV and Web 2.0, boost the fascination for the brand, build brand loyalty, acquire new target groups

Realisation:

. The focus is on innovative mechanisms established in Web 2.0 which enable faster navigation
. Brand fascination is enhanced by experiencing products and brand topics
. The contents are organised in a weekly magazine and five further topic areas: automobiles, lifestyle, innovation, motor & sport and history and myths

Design:

. The large format video picture gives a top quality impression
. The use of Web 2.0 technologies provides an individual TV experience
. Due to intuitive navigability the user rapidly finds his way around the page

Special:

. A weekly magazine is presented by a host who appears separately on the page before the films and the operating controls
. The complex server architecture enables high performance video streaming
. Live streams are offered on special occasions
. All reports are available in German and English

Project period:

April 2007 - July 2007

Awards:

2008
. Entry at the Annual Advertising Yearbook
. Finalist at the New York Festival Advertising Awards
. Winner at the iF communication design award, Hanover

2007
. Winner of the German IPTV Award 2007, category "most creative design"
. The Favourite Website Awards - Site Of The Day, August 24th, 2007
DEUTSCH