Briefing:
| . | Conceptual design and creation of an interactive Christmas activity
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| . | Target group: clients, friends and agency staff
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| . | Objective: an entertaining, funny and innovative "thank you" for collaboration and cooperation in 2006 |
Realisation:
| . | The user is sent a specially designed Christmas card with his personal access code
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| . | Once the user has logged in, he provides details of the person for whom he wants to find a gift (age, interests, etc.)
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| . | This information is transferred to the employees in the Scholz & Volkmer intranet in real time
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| . | The employees then have 5 minutes to post funny and suitable ideas
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| . | Visitors who do not have an access code can get inspiration from the archive of ideas for previous gifts |
Design:
| . | A virtual host welcomes the guest, explains the procedure and livens up the waiting time with humourous Christmas anecdotes
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| . | Shining pale colours, the empathetic voice of the"angel" and the minimalistic, yet melodious sound design create an ambience inkeeping with Christmastime
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| . | A continuous shift in focus, partial fuzziness and soft shapes give the page a feeling of depth |
Special:
| . | The gift advice service is provided in real time by S&V employees
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| . | Short video clips show the employees in sleeping, waking or reflection mode (depending on their participation at the time) |
Project period:
October 2006 - December 2006
Awards:
2009
. Nominee at the Design Award of the Federal Republic of Germany
2008
. "Best of show" at the Annual Multimedia 2008
. Entry at the Annual Advertising Yearbook
. Finalist at the New York Festivals Innovative Advertising Awards
. Mobius Award
. Shortlist at the BoB-Award
2007
. "Best of the best" at the red dot communication design award, Essen
. Bronze at the ADC Germany
. Bronze at the Eurobest Award
. Finalist, Cresta Award, New York
. Winner at the iF communication design award, Hanover
. Gold medal at the Golden Award of Montreux
. Shortlist at the Crea Credential Award
. Shortlist at the German Designer's Club (DDC)