Scholz & Volkmer XMAS-Special 2006

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Live online gift advisor with 80 creative minds

December 2006 / www.s-v.de/geschenkedenken

Entry at the Annual Advertising Yearbook Mobius Award Winner at the iF communication design award, Hanover Gold medal at the Golden Award of Montreux

We present your presents / 80 creative S&V employees provided live online assistance in finding Christmas gifts and visitors therefore were given the gift of what they lack the most: Time.

Ideas archive / Visitors without an access code could find inspiration from previously suggested gifts stored in the archive.


Briefing:

. Conceptual design and creation of an interactive Christmas activity
. Target group: clients, friends and agency staff
. Objective: an entertaining, funny and innovative "thank you" for collaboration and cooperation in 2006

Realisation:

. The user is sent a specially designed Christmas card with his personal access code
. Once the user has logged in, he provides details of the person for whom he wants to find a gift (age, interests, etc.)
. This information is transferred to the employees in the Scholz & Volkmer intranet in real time
. The employees then have 5 minutes to post funny and suitable ideas
. Visitors who do not have an access code can get inspiration from the archive of ideas for previous gifts

Design:

. A virtual host welcomes the guest, explains the procedure and livens up the waiting time with humourous Christmas anecdotes
. Shining pale colours, the empathetic voice of the"angel" and the minimalistic, yet melodious sound design create an ambience inkeeping with Christmastime
. A continuous shift in focus, partial fuzziness and soft shapes give the page a feeling of depth

Special:

. The gift advice service is provided in real time by S&V employees
. Short video clips show the employees in sleeping, waking or reflection mode (depending on their participation at the time)

Project period:

October 2006 - December 2006

Awards:

2009
. Nominee at the Design Award of the Federal Republic of Germany

2008
. "Best of show" at the Annual Multimedia 2008
. Entry at the Annual Advertising Yearbook
. Finalist at the New York Festivals Innovative Advertising Awards
. Mobius Award
. Shortlist at the BoB-Award

2007
. "Best of the best" at the red dot communication design award, Essen
. Bronze at the ADC Germany
. Bronze at the Eurobest Award
. Finalist, Cresta Award, New York
. Winner at the iF communication design award, Hanover
. Gold medal at the Golden Award of Montreux
. Shortlist at the Crea Credential Award
. Shortlist at the German Designer's Club (DDC)
DEUTSCH