7 YEARS LATER

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Interactive film and community

September 2003

High design quality at the red dot communication design award, Essen Silver medal at the International Automotive Advertising Award (IAAA), Michigan Silver at the New York Festival - Design, Outdoor and Print, New York Silver at the Art Directors Club (ADC Germany), Berlin

Home / The interactive website consists of sieben film sequences, which the user can individually combine.

Trailer / Basis is the product film for the E-class "7 years later".


Interaction / Interactive elements during the film show new facets of the story.

Community / A graphic visualises all decisions of the Internet users during the interactive film.


Briefing:

. Task: Creation of an interactive website for the product film "7 years later" which promotes the new Mercedes-Benz E-Class Estate

Realisation:

. The online public individually clicks through the sequences from the product film "7 years later" and determines the cause of action
. After having gone through the website, the user can write his/her personal story based on the film
. Through a communication room, the stories of all participants are read and rated

Design:

. Follows the film's style and design
. Atmospheric/mystic picture language

Special:

. Interactive Film: Users can write their own story based on the film and publish it on the website
. The website makes the user a co-author of a Mercedes-Benz film

Project period:

March 2003 - September 2003

Awards:

2005
. Nominated for the official Designprice of the German Republic 2006

2004
. Bronze at the El Sol-Award, San Sebastian
. Bronze Cyber-Lion at the 51. International Advertising Award in Cannes
. Finalist at the Clio Awards, New York
. Finalist at the Cresta Awards, New York
. Finalist at the London International Advertising Award (LIAA), London
. High design quality at the red dot communication design award, Essen
. Merit at the One Show Interactive Award, New York
. New Media Award in the category 'Young Creation'
. Silver medal at the International Automotive Advertising Award (IAAA), Michigan
. Silver at the New York Festival - Design, Outdoor and Print, New York
. Silver at the Award communication networked at the German Designer Club, Frankfurt
. Silver at the Art Directors Club (ADC Germany), Berlin
. Grand Prix at the Art Directors & Graphic Designer Association - LAUS-Award, Barcelona

2003
. Finalist at the EPICA Awards 2003, Suresnes
. Finalist at the New York Festivals, New York
DEUTSCH