CLA Interactive Highlights

Go back to overview

Stage Show With a Look Behind the Scenes

We present the CLA Coupé and the CLA Shooting Brake from two different sides. We not only show its spectacular appearance but also the technology behind it. With the Mercedes-Benz Interactive Highlights, Scholz & Volkmer presents the CLA Coupé and the CLA Shooting Brake in a dazzling stage setting with a look behind the scenes. The vehicle highlights are dramatically introduced On Stage with 3D animated camera panning shots, all produced in-house. After each introduction, the user can go to a deeper level, the backstage area, in order to get comprehensive information and to discover the CLA with a variety of interactive elements. From a technical point of view these Interactive Highlights represent another milestone: For the first time completely programmed with HTML, they replace the previous Flash based Interactive Highlights.

Related Projects