adidas GamePlan A

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The Meeting Point for Creators, Thinkers and People with Ideas.

With GamePlan A the adidas Group puts content marketing at the forefront of its corporate communications strategy. In the form of a digital magazine, GamePlan A dedicates itself entirely to topics that bring together business, sport and lifestyle, reaching out to people who want to live their lives according to the principles of sport and who have the necessary passion and mentality to go with it. The GamePlan A digital lifestyle hub inspires, motivates and gives a sense of community. It puts articles in focus and gives the reader a seamless and explorative experience with all content, thanks to the endless scrolling function and the modular design supported by large–scale images and bold text elements. The launch was also supported by internal communications media, a self-produced film and a print magazine.

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