Most Europeans have such a high standard of living that you could easily call it an overdevelopment. This has negative effects on the environment, as well as personal well-being.
In recognition of the European Year of Development (EYD) a home-based initiative was created for the Climate Alliance, which can be adapted to billboards in partner cities and communities in over 24 countries.
Six posters, representing topics like mobility, consumption or nutrition, are free from negative images or reproachful statements. Instead of disciplining, they present alternatives to climate harming behaviours and instead, advertise a simple, quality lifestyle. At overdeveloped.eu you can get inspired to easily make a change in the climate and your personal life.