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And where do you train?

We developed a campaign for Deutsche Bahn, the main sponsor of the biggest school sport competition in the world – Youth trains for the Olympics – in order to generate awareness, interest and involvement. The main focus of the campaign is a series of tongue-in-cheek commercials, that are placed on Facebook and YouTube and motivate viewers to get involved. We incorporated the colourfulness and the graphic elements of the sports venues into the website design. Under the #hierTrainiereIch hashtag, with the support of many sports stars, we launched the initiative to encourage people to post their own images in social media.