Coke winter polar bears 2014

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The return of the legendary Coke polar bears

In 2014, fans found winning codes in the caps of all Coca-Cola campaign bottles, with which they could win one of 88,888 Coke polar bears at coke.de. The online campaign increased the number of new registrations at the platform and boosted digital word of mouth. To achieve this objective, we developed entertaining digital stories with polar bear "Ben" as their hero, which were shared on all relevant social media channels.

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