Time rather than stuff 2013

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Werkstatt N Projekt 2015 Annual Multimedia Award 2015 SILBER Crossmediale Kampagne

Time rather than stuff becomes real,-

After the resounding success in 2012, "Zeit statt Zeug" took the next step, moving to a location where gifts are bought. Customers can find gift vouchers worth 60, 90 or 120 minutes of time spent together in selected real,- stores. They can take them home and give them to friends. This campaign has bridged the gap between the online and offline worlds and possibly created the very first free supermarket item in the world.

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