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ADC Annual Multimedia Award 2014 GWA Effie Annual Multimedia Award 2015 GOLD Crossmediale Kampagne

Integrated campaign for the most personal Coke off all times

In summer 2013, Coca-Cola exchanged its famous logo for the most popular teenager names in Germany, turning all teens into brand ambassadors. Throughout the campaign, various contents were available at the Coke.de campaign hub. And Coca-Cola recorded the best campaign results ever with this digitally driven campaign!

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