BUND banner campaign against factory farming

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Lack of space - banner ad for the campaign against factory farming

We thoughtlessly reach into the meat counter and do not reflect on the fatal impact of our action. Our banner for BUND transfers this reflex to the most inattentively used function on the Internet: the close button. Simply clicking away a banner confines a free-range chicken to a laying battery, making the user symbolically responsible for the fate of the previously happy bird.

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