Fanta "Crane of Fame"

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Fanta – Snap it up!

It is the first time that Fanta has used Snapchat as the driving force for a campaign. Julien Bam, who has a far-reaching influence, has been put in charge of the Fanta Snapchat channel to win over the target group 12 to 19-year-olds with his creative snaps. The highlight of the campaign is the part where teens can win a sensational prize by retrieving a can of Fanta with a gripper claw machine live via the Internet. The prize: A weekend with their influencer Bam! Let’s go!

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