To showcase the less well-known functions of the DB Navigator, we have developed the campaign with the message: “My DB Navigator – The ideal travel companion“. In twelve promotional images, the campaign shows all the things you can do with the DB Navigator. The presentation has a warm, authentic and congenial feel and the testimonials have been chosen to allow the viewer to easily relate to them. They call the app “My DB NAVIGATOR“ as if it really is a personal travel companion. In a large-scale campaign, each promotional image is used to depict a situation in which one of the DB Navigator functions can be used in a practical way.