Riese & Müller – Digital Strategy & Website

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World Luxury Award

Perfection on Two Wheels.

Riese & Müller counts among the best E-Bike producers in the world. The premium brand from Darmstadt is renowned for its sophisticated technology and innovatively striking design.
When the enquiry about developing a comprehensive digital strategy came in, we certainly didn’t need to think twice. The wheels have now been set in motion with the re-launch of the website.

Along with a new technical basis, we completely redeveloped the website from the concept through to the design, from the visuals and text language through to all content, focusing it all on the quintessential – Riese & Müller bikes. At the heart are the extensive detail highlights and the advisory configurator. But Riese & Müller does not betray its principles by selling online. It remains faithful to its convictions and continues to rely on local specialist shops. The digital future follows a different concept here and directs users to the nearest specialist shops where they can test ride the bikes in the real world.

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