This year the Coca-Cola Bundesliga cans and bottles are not only there to enjoy as ice cold drinks and to collect. There is more. Thanks to smart product technology, fans can also have fun playing in a contextual setting. On the campaign website developed by Scholz & Volkmer, consumers can participate with their favourite top league teams, get exclusive fan surprises and, with a bit of luck, win fantastic prizes.
On coke.de/fussball, everyone who takes a snapshot of their player bottle label can have a go at a virtual penalty shoot. If you participate with your team’s stadium can, Coca-Cola gives you a breathtaking 360° view into that actual stadium.