Coca-Cola UEFA Euro 2016

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Fans Take Centre Stage

The national team presented itself as ready for victory on the special edition cans – but are the fans not just as important? That is why users on the Coca-Cola website could create their own digital cans. With the Fan Styler tool they use their own photo to create a fan portrait in the style of the Euro campaign, together with plenty of content to share.

And whilst in Germany the fans were drinking out of player cans, in the Swiss training camp the tables were turned: Coca-Cola presented the team with a fridge of 100 fan cans. And in Berlin too the fans were in the limelight. To the right and the left of the fan mile screen two huge digital Coca-Cola cans continuously showed larger-than-life images of fans.

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