Coca-Cola: Chill It and Win

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Grab Yourself an Ice-cold Coke!

Winning has never been this cool! For the competition, Coca-Cola launches exclusive, limited edition campaign bottles and tins, featuring temperature-sensitive colour-changing labels. Once the Coke reaches the optimal drinking temperature of 3°C, the label changes from white to multi-coloured.

Consumers take a photo of the multi-coloured label on an ice-cold bottle or tin in order to participate in the competition. Along with the top prize draw, 600,000 instant prizes and a cool mini game await participants.

The Ice Cube Throwing Challenge
The aim of the game is to keep catapulting ice cubes into the paper cup until the Coke reaches the optimal drinking temperature of 3°C. The game gives players the chance to show off their skills.

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