USM.com: Facelift and Digital Content Strategy

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New Look for a Timeless Design

The classic design remains untouched. Its virtual home has been given a makeover. In the course of the integration of a content hub for the “Make it Yours” campaign, USM.com has been given a complete overhaul. By improving the information architecture and the usability, the website is now more in keeping with the clean design and functional lines of USM Furniture. At the same time it is the home of the inspiring and ever-growing editorial content in the “MAKE IT YOURS” campaign which has its own integrated section. The integration of the new USM Haller Configurator manages to consistently bring together the brand experience with sales. It also reflects the characteristics that identify the USM brand: Individuality and modularity.

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