Coca-Cola Smart Products Action Guide

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The guide to smarter products.

Together with Coca-Cola, Scholz & Volkmer is redefining the future of marketing. The Smart Products Action Guide clearly conveys the essential know-how to digitally extend physical products. The guide provides concrete tips for the planning and implementing of smart products, together with contextual content, data-driven marketing and CRM. Current technologies such as Image Recognition or iBeacon are explained and reviewed to provide help with the use of the right mechanisms, on a global level. Internal and external cases give a fascinating insight and are complemented by valuable real life lessons.

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